Getting a professional full copy re-write is always the best route to go down if you want your websites sales conversion rate as high as it can be.
However, there are some very small changes which you can do yourself to improve customer numbers.
Sales copy is very sensitive and tiny changes can make a difference to the number of sales you receive. Whilst this does make it harder to get your copy right, it also means you can capitalise on some easy changes to improve sales. They’re small, but combined they can make quite a difference, so here we go.
1). Increase your headlines font size
If you can’t increase it, make it bold. It should stand out more and be the focal point of your front page.
2). Don’t have a headline? Put one in.
Don’t use your business name. The headline should entice the visitor with a benefit or question to get them interested in reading.
3). Improve your call-to-action.
The end of your sales pages should tell the visitor what to do, and it should tell them to do it now! Use benefits and curiosity to entice visitors into clicking onto the next page.
4). Make your first paragraph stand out.
Help your headline out a bit in the battle to grab visitor interest. Your first paragraph should explain what you do and the main benefit. Make it bold, italic, larger or anything to make the headline and first paragraph easily readable.
5). Split your copy up into more paragraphs.
Big blocks of copy are daunting to read. Use fewer, shorter paragraphs. If there is a major point you must get across, it can even be in a line of text all by itself.
6). Add another benefit into your copy
No matter how your copy is at the moment, do that right now. Think of a precise benefit your product/service will give to the reader, then work this benefit into your existing copy.
7). Make sure your copy explains precisely what your product/service does.
Ask someone elses opinion if necessary. Can a completely random stranger work out EXACTLY what you’re doing from reading the first few sentences? If they need to ask any further questions to understand what you do then take another look at your copy and make sure it’s getting all the right points across, quick and straightforward.
8). Bold your major points.
When a visitor visits a webpage they often skim-read to weigh up whether the text is worth reading. This skim-read pays most attention to the headline and first few lines (hence why they are so important) as well as random points in the rest of the copy.
To improve the chance of grabbing enough interest, try and bold parts of the text which should really stand out. Any major benefits, big reasons for using you - whack some B tags around them.
Don’t go overboard though. The more text you bold, the less effective it becomes.
8 quick and easy changes you can make in ten minutes which, when combined, will increase your sales conversion rate. Not bad eh? Of course the ‘wow’ increase extra sales comes from full copy re-writes. I have a page here about why copywriting is so important for online businesses so check that out.