Did you know that many of your visitors might not even read past the first sentence of your website or marketing copy?
Most online users only skim read copy. This is why it must be written to compel users to read on. It must talk about them, relate to them and explain everything they want to know. It must create interest and curiosity from the moment they visit the page, or they will simply go elsewhere.
Whilst anyone can write some text which tells others about their business, it takes a specific crafting of words from a copywriter, based on proven sales psychology and selling techniques, to draw readers in and make them feel an urge to buy your product/service.
Good sales copy must do these 6 things:
- Immediately draw the reader in and create the curiosity/interest needed for them to continue reading
- Use benefit-driven selling to appeal to the emotional side of the reader, not just the logical side
- Create a feeling of want and need for your product/service
- Make the reader realise that your product or service is what they need. They have to be told or they won't know this
- Make the reader trust you and have confidence in what you can do
- Close the sale and direct the reader towards the purchase
If your sales copy doesn't do one or more of these then your sales conversion rate will not be as high as it could be. That’s customers and sales lost.
Many people assume copywriting is only about writing text which flows well and sounds good. This is a large part of it, but sales copywriting goes much deeper. Great sales copy turns your website into a top-class sales machine which grabs every visitor and SELLS what you are offering.
What happens if you don’t have good sales copy?..
Then your product/service isn’t presented to the reader at its highest potential.
The difference between good and poor sales copy is that good copy puts across all the benefits and information the reader must absorb to want what you are offering. The key is making them realise how happy they would be if they bought it. They are going to ask themselves why they should buy what you're selling. Your copy has to give them ample reasons which they will take notice of.
I can do this for your business and it’s products/services, just click here to pop over to the services page.